Hugo Mata

software engineer · belo horizonte, brazil

1:work

What I build

mobile-apps

Native apps for iOS and Android that share one codebase with the web — designed, built and shipped to the App Store and Google Play.

saas

Full products, end to end: landing page, auth, billing, dashboards. Built fast, with AI deep in the workflow — Claude Code and whatever tool the job calls for.

ads-growth

Custom systems for private companies moving serious money in paid media — my latest dashboard unifies Facebook, Google and TikTok Ads, with millions of dollars tracked end to end. Plus the organic side: I know what makes content go viral on those platforms.

entrepreneurship

I don’t only build for clients. I run my own portfolio of apps, products and niche sites — some of them will be listed here soon.

2:sites

Shipped & live

A few things running in production right now. More behind private repos.

public code lives at github.com/HugoMata

git log — last 6 months

3:music

DaMata Sessions

Code sounds better with a soundtrack. Three playlists I keep alive on Spotify.

vem-no-swing — disco
lounge-sunset
rio-jazz — bossa nova

4:how

How this was built

This exact page was written, reviewed and deployed from a phone screen.

cat /how/this-was-built
device
a phone, mostly — Termius over SSH
session
tmux · the same one you attached to
server
a Hetzner VPS working as control plane
agent
Claude Code · model: Fable 5 — wrote nearly every line
edge
Cloudflare Pages
domain
Hostinger, pointed through Cloudflare

No laptop was involved in the making of this website.

5:contact

Stuck on your SaaS?

Architecture, ads, AI tooling or just shipping faster — tell me where it hurts and I’ll tell you if I can fix it. I also work as a paid beta tester: hire me to break your app before your users do. Everything starts with a DM.