Hugo Mata

software engineer · brazil · ships from anywhere — even a phone

1:work

What I build

ads-engineering

Custom systems for private companies moving serious money in paid media. My latest build is a dashboard that unifies Facebook Ads, Google Ads and TikTok Ads — millions of dollars flow through it, every event tracked end to end. Private and bespoke, built for one client.

growth

Paid and organic. I run Facebook and TikTok ads for real budgets every day — and I know what makes content spread on those platforms without spending a cent.

ai-first-engineering

Ten years of code, now amplified. Claude Code, tmux, SSH and nearly every AI tool in circulation — I ship production software from anywhere, even from my phone.

2:sites

Shipped & live

A few things running in production right now. More behind private repos.

public code lives at github.com/HugoMata

git log — last 3 months

3:music

DaMata Sessions

Code sounds better with a soundtrack. Three playlists I keep alive on Spotify.

vem-no-swing — disco
lounge-sunset
rio-jazz — bossa nova

4:how

How this was built

This exact page was written, reviewed and deployed from a phone screen.

cat /how/this-was-built
device
a phone, mostly — Termius over SSH
session
tmux · the same one you attached to
server
a Hetzner VPS working as control plane
agent
Claude Code · model: Fable 5 — wrote nearly every line
edge
Cloudflare Pages
domain
Hostinger, pointed through Cloudflare

No laptop was involved in the making of this website.

5:contact

Stuck on your SaaS?

Architecture, ads, AI tooling or just shipping faster — tell me where it hurts and I’ll tell you if I can fix it. Calls are open.